Paid Media Manager
Prestwich, Greater Manchester | Full time, office based
£40,000 to £45,000
Forward Role are proud to be supporting our client, an established UK home improvement specialist with nationwide installation teams, finance options and a strong reputation with customers. Leads drive the whole business, and they are now bringing paid search and paid social in house for the first time. You would be the very first Paid Media Manager they hire, at a very exciting time of growth for the team!
It’s a hands-on role in a small, close-knit marketing team, reporting to the Head of Marketing. You’ll have real influence from day one, and the freedom to build the function your way.
What you’ll be doing
- Activating, optimising and strategising lead generation campaigns across Google, Microsoft, Meta and TikTok
- Testing emerging channels and formats as you see fit, with the backing to try new things
- Optimising for lead quality and cost per sale, not just cost per lead
- Owning conversion tracking and reporting, and linking ad spend to appointments and revenue
- Taking over from any existing external activity and setting up the processes, dashboards and ways of working for the new in-house function
- Advising on budget, forecasting and how paid media fits alongside TV, print, direct mail and organic activity
- Briefing creative and working with web and sales teams to improve landing pages and lead conversion
What you’ll bring
- Proven hands-on experience running paid search and paid social lead generation, in house or agency side
- Strong Google Ads and Meta experience, plus Microsoft Ads and TikTok, or the appetite to learn them quickly
- Confidence with GA4, Google Tag Manager, conversion tracking and attribution
- A commercial mindset and a track record of improving cost per lead and lead quality
- A curious, proactive approach, and comfort rolling your sleeves up in a small team
- Desirable: experience in home improvement or other high-ticket lead generation, CRM and offline conversion imports, and setting up or bringing a paid function in house
What’s on offer
- £40,000 to £45,000 depending on experience
- The chance to build and own paid media for an established, growing brand
- Freedom to test, experiment and trial new channels
- A small team where your work is visible and your ideas are heard
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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