Data.

We’re working with a data‑driven insurance business to hire a Marketing Analyst – App, Digital & Customer Marketing Analyst – App, Digital & Customer Insurance | Cheshire West | 1-2 days Office Based £45,000 - £65,000 A key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth. This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention. You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams. They key areas coved are: Digital performance (GA4, GTM – on site, app and paid channels) Attribution (AppsFlyer, cross-platform measurement) Data & reporting (Power BI, SQL) Role & Responsibilities: Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies Supporting the move towards more advanced, LTV‑led attribution and measurement Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance Working directly with raw data where needed to improve reporting accuracy and trust in the numbers Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customers Supporting marketing, pricing and product decisions with actionable, data‑led recommendations Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation Skills & Experience Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer) Advanced user of GA4 and GTM Experience using reporting tools such as Power BI (or similar) Advanced Excel, SQL experience is ideal but not essential Delivering performance insights for on-site, digital channels, and app. Along with customer insights. Proven experience working with Google Ads / Meta measurement, paid media measurement and cross‑platform attribution A clear communicator who can translate complex analysis into insight that drives action Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis) AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution) As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

Forward Role are partnering with a highly respected, long‑established financial services organisation to recruit a Senior BI & Reporting Analyst. Senior BI & Reporting Analyst – Power BI Liverpool City Centre (Hybrid – 2 days in office) Salary depending on experience Forward Role are partnering with a highly respected, long‑established financial services organisation to recruit a Senior BI & Reporting Analyst. This is an opportunity to join a business where reporting and insight sit at the heart of decision‑making, and where your work will have real visibility across senior leadership. The role sits within a reporting function and is well suited to someone who enjoys turning complex data into clear, meaningful insight. This is not a BI Developer role, just building dashboards, you will have strong commerciality and be shaping how information is used across the business. As the Senior BI & Reporting Analyst, you will be responsible for delivering high‑quality, production‑ready reporting that supports the wider organisation. The environment is evolving quickly, with growing demand from senior stakeholders and continued investment in data and analytics capability. You will work with modern reporting tools, have exposure to senior decision‑makers, and be encouraged to add value quickly by improving how data is translated into insight, analysis and recommendations. Role & Responsibilities: Take ownership of key management reporting, ensuring outputs are accurate, timely and trusted across the business Design, build and enhance dashboards and reports, primarily using Power BI alongside existing reporting tools Ensure reporting logic, assumptions and outputs are clear, consistent and well documented Work closely with stakeholders across finance and the wider organisation to gather requirements and shape reporting solutions Translate complex data and reporting logic into clear, meaningful insights for senior, non‑technical audiences Create reports and decks that support informed, data‑driven decision making Provide guidance, explanations, and support to end users where required Maintain reporting structures, hierarchies and reference data in line with governance standards Apply strong data quality controls in a regulated environment and proactively investigate and resolve issues Support the integration of new data sources into reporting platforms, working closely with data and engineering teams Assist with mapping, testing and validation to ensure reporting aligns with underlying data models Contribute to the automation and improvement of reporting processes to drive efficiency Spot opportunities to simplify and enhance reporting, feeding ideas into the wider reporting and analytics roadmap Skills & Experience: Experience delivering BI reporting in a data‑driven environment – ideally working with/supporting senior leadership Strong hands‑on Power BI experience, with a focus on building clear, impactful outputs Ability to understand and translate business needs in to data and reporting A commercial mindset, with the ability to interpret data and identify trends, risks and opportunities Confidence communicating insight to senior, non‑technical stakeholders with clarity and professionalism Exposure to SQL‑based environments (experience with Snowflake or Alteryx is useful but not essential) Comfort working within governance, controls and audit requirements This role is a great opportunity for someone who enjoys ownership, stakeholder interaction, and adding value quickly in a business that genuinely uses data to drive decisions. If you’re a reporting analyst looking for a role with visibility, impact and room to influence how data is used across a business, please apply! As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

Senior Data & Machine Learning Engineer (MS Fabric focus) - Warrington (hybrid)We’re working with a well‑established business that’s investing heavily in its data and AI capability and is now looking for a Senior Data & Machine Learning Engineer to play a key role in shaping their modern data platform.This is a senior, hands‑on role where you’ll take ownership of a Fabric‑centric data estate, lead technical decisions, and work closely with BI teams, data scientists and senior stakeholders. They’re looking for someone who enjoys building scalable data platforms, mentoring others, and turning complex business requirements into robust technical solutions.What’s in it for you? Hybrid working from their Warrington officeSalary up to £65K + 10% bonus20 days annual leave + BH – increases with servicePensionEnhanced sick payBuy and sell holidays  Life assuranceHealth & wellbeing benefitsEmployee Assistance ProgrammeCycle to WorkLong service awardsWork with modern tech including Microsoft Fabric, Azure AI and ML tooling Key skills Strong experience with Microsoft Fabric (Data Factory, Lakehouse, OneLake, Pipelines, SQL Warehouse)Solid data engineering background using SQL, Python, PySpark, Delta LakeExperience building and optimising end‑to‑end data pipelinesCI/CD experience for analytics and data platforms (Azure DevOps or GitHub)Exposure to AI/ML platforms such as Azure AI, Azure ML or Azure OpenAIStrong knowledge of Power BI and/or Qlik at enterprise scaleConfident communicator, comfortable working with senior stakeholdersPrevious experience mentoring data engineers Day to day Owning and developing the organisation’s Microsoft Fabric data platformDesigning and building scalable, reliable data pipelines and architecturesLeading the move from legacy and hybrid platforms to a modern Fabric setupSupporting BI teams with semantic models, datasets and performance optimisationEnabling ML and MLOps workflows, from feature engineering to deploymentWorking closely with data scientists, analysts, IT and the wider businessEmbedding data quality, governance and best‑practice standardsProviding technical leadership and coaching to other engineers If this sounds like your next move, apply now or email alicia@forwardrole.com*Please note this role cannot offer sponsorship and isn’t suitable for those on graduate or short term visas*As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

MS Fabric Trainer – Contract | Bath (Potentially Virtual) We're recruiting on behalf of a specialist data training consultancy with over 20 years' experience delivering technical training to some of the UK's most recognised organisations. A Microsoft Solutions Partner, they work across data analytics, cloud and BI — and they need an experienced MS Fabric Trainer to deliver a series of courses and workshops.The RoleYou'll be delivering two courses and four workshops across approximately 5.5 days of delivery: Understanding MS Fabric Data Platform (x2 runs, 1 day each)MS Fabric Admin (x2 runs, 1 day each)4 x half-day workshops with lab support required Location: Bath — with potential to deliver virtuallyRate: £400–£450 per day (expenses included)Contract: Freelance / Associate TrainerWhat We're Looking For Proven experience delivering Microsoft Fabric trainingConfident across both the data platform and admin elements of FabricAble to support hands-on lab environmentsStrong classroom or virtual delivery skills If you're an experienced MS Fabric Trainer looking for your next contract, apply now or get in touch directly.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

As the Ecommerce Analyst you will uncover insights, identify opportunities, and help the ecommerce team understand what’s really happening across our digital platforms. This is a hands‑on, exploratory analytics role for someone who loves digging into data, spotting trends, and helping teams make smarter decisions.  Web Analyst – Ecommerce £35,000 - £60,000 Office based – 4 days on site in Banbury Perm or Contract Forward Role is working with an exciting high-growth Ecommerce business who are looking for an Ecommerce Analyst. As the Ecommerce Analyst you will uncover insights, identify opportunities, and help the ecommerce team understand what’s really happening across our digital platforms. This is a hands‑on, exploratory analytics role for someone who loves digging into data, spotting trends, and helping teams make smarter decisions. You will monitor performance, analyse user behaviour, build customer segments, and identify commercial and behavioural trends, providing clear, actionable insight for stakeholders across the business. This is a brand‑new role, ideal for a self‑starter who is eager to shape the function and make an impact from day one. The ideal candidate will have experience in ecommerce environments, strong analytical capabilities, and a passion for uncovering insight from data. Role & Responsibilities Monitor site performance daily/weekly to identify issues, anomalies, and opportunities. Analyse user behaviour, journeys, funnels, and on‑site interaction patterns. Identify what’s driving customer engagement and conversion across different markets. Deep dive into ecommerce and web data to understand performance and help prioritise improvements. Explore data to identify problems, inefficiencies, and growth opportunities. Deliver insights to the ecommerce, marketing, and wider commercial teams. Support A/B testing and experimentation - helping define, measure, and interpret results. Build a clearer understanding of customers through segmentation and behavioural analysis. Work with customer insights/research teams to combine qualitative and quantitative findings. Identify trends and patterns in sales data and produce sales forecasts. Skills & Experience Proven experience in ecommerce analytics, digital product analytics, web analytics, or a similar field. Strong experience with GA4. Experience delivering dashboards and visualisations using tools such as Looker. Excellent problem‑solving skills with a curious, investigative mindset. Ability to translate data into clear, compelling insights for non‑technical stakeholders. Understanding of funnel analysis, attribution basics, CRO, segmentation, and forecasting. Enjoy working in a highly collaborative, cross‑functional environment. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

Digital Insights SpecialistAs the Digital Insights Specialist, you will take ownership for driving measurable digital improvement and bridge the gap between strategy and execution, ensuring all digital channels work harder, convert better and deliver growth.Bury, Greater Manchester // 4 days in the office£36,000 – £47,000 + bonus + benefitsForward Role are partnered with a highly respected, long-established B2B wholesale brand that is investing heavily in digital, data and AI. With a new website launching and significant growth in digital activity, they are now looking for a Digital Insights Specialist to take full ownership of digital performance, optimisation and reporting.This is a high-impact role where you’ll turn data into commercial improvements across the full digital ecosystem, from website and SEO to email journeys, paid media and product discovery. If you love finding opportunities in the numbers and translating insight into meaningful action, this is the one for you.As the business scales its digital environment - including a new website, marketing automation, enhanced search, paid activity and community growth - they need a dedicated performance insights expert.The ideal candidate will have a drive for growth! The will love working in a collaborative environment and naturally curious with a highly analytical mindset.You will be joining a supportive, values‑led, business with supportive culture, long‑standing customer relationships and a genuine commitment to sustainability. With significant investment in digital, AI and innovation, this is an environment where you can make a real impact and truly shape digital performance. Role & Responsibilities:  Digital Performance Insight & Analysis Analyse data across website, SEO, email, CRM, paid and organic channels to build a clear picture of what is working, and what isn’t.Identify patterns, trends and opportunities that drive improvements in engagement, conversion, product discovery and lead generation.Act as the go‑to performance expert, answering “How is this performing?” with clarity, context and actionable interpretation. Turning Insight into Actionable Recommendations Develop clear, data driven recommendations for optimisation across website UX, journeys, search, email and paid channels.Provide improvement suggestions and prioritised actions for the Digital Lead, Campaigns team, content teams and external agencies.Translate complex data into simple, commercially relevant insights stakeholders can act upon. Email, CRM & Customer Journey Insights Review the performance of email journeys, segmentation, workflows and automation.Surface insights on audience behaviour, drop-off points, engagement drivers and opportunities for lifecycle improvement.Provide recommendations for how journeys can convert better. Campaign & Channel Performance Review Evaluate the effectiveness of digital and paid campaigns.Highlight opportunities to improve targeting, creative, messaging or channel mix based on the data.Help ensure every campaign learns from the last and is grounded in insight. Search, Product Discovery & On‑Site Behaviour Understanding Monitor how customers find products, interact with search tools and navigate the website.Identify friction points, content gaps and discovery opportunities.Provide insights that guide optimisations in on‑site search, product visibility and merchandising. Reporting & Continuous Improvement Produce clear and compelling dashboards and performance reports.Build a culture of test‑and‑learn by identifying hypotheses, tracking experiments and reporting outcomes.Ensure digital insights directly inform decision‑making across marketing, content, creative and commercial teams. Skills & Experience: Experience unearthing actionable insights from digital and marketing dataGood understanding of digital and marketing channels; web, SEO, email, CRM and paid channelsSuccess of driving successful recommendations for improvements across website performance, digital journeys or conversionAbility to interpret digital data and turn it into meaningful actionStrong communicator able to simplify technical insightCommercially minded, proactive and curiousB2B experience is desirable but not essential As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

GA4 Tracking AnalystIf you enjoy solving complex tracking challenges, untangling messy customer journeys, and taking full ownership of analytics, this could be a perfect fit.£35,000 - £40,000 // UK (Fully Remote) Digital Agency // Hotels & TravelA fast-growing, UK-based digital agency is looking for a GA4 Tracking Analyst to join their team.Founded by proven agency leaders, the company has experienced sustained growth. And there’s plenty more ahead.This is an agency that genuinely does things differently. No egos. No politics. No unnecessary hierarchy. Just a team built on trust, autonomy, and pride in delivering great work.You’ll become the agency’s go-to for all things tracking and measurement, working across a portfolio hotel brands.From auditing GA4 setups to fixing cross-domain issues, you’ll play a critical role in ensuring data accuracy and enabling smarter marketing decisions.Key Responsibilities:GA4 & GTM Ownership Own and manage GA4 tracking across all client accountsBuild, maintain, and optimise Google Tag Manager containersImplement GA4 tracking planValidate tagging implementations and troubleshoot data anomaliesImplement robust tracking frameworks across Web, Paid Media, SEO Tracking Audits & Problem Solving Conduct in-depth GA4 audits for new and existing clientsDiagnose and fix tracking issues (including cross-domain)Continuously monitor tracking health and proactively implement improvements Measurement Ensure accurate conversion tracking for Paid Media campaignsSupport SEO through event tracking and behavioural data insightsWork in alignment with US data privacy and consent requirementsCollaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection Data & Reporting Support the development of the agency’s reporting stackHelp improve how performance data is collected, structured, and used Skills & Experience: Experience with GA4 and Google Tag ManagerProven ability to troubleshoot tracking setupsExperience auditing GA4 implementations and designing measurement frameworksComfortable balancing BAU tasks with larger strategic projectsExperience within hotel, travel or hospitality sectors is desirable, but not essentialExposure to internet booking engines is dessirable but not essentialUnderstanding of cookie compliance, consent management, and data privacy regulations Great Benefits: 10% of company profit shared across the teamUnlimited holiday allowanceFlexible working hoursAnnual company retreatsFully remote working (UK-based) As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.

Lead Insight Analyst – SQL & InsightsA rapidly scaling, mission‑driven organisation is looking for a Lead Insight Analyst to play a key role in driving data-led decision making across the business. You’ll join a highly collaborative, fast-paced environment where every analysis you deliver has visibility at senior level and touches multiple areas - product, tech, customer, operations, trading etcManchester City Centre – Hybrid (2 days a week in the office) Up to £65,000Are you an analytical thinker who thrives on big, complex data challenges? Do you love getting stuck into end‑to‑end analytics – working on high-impact, high-priority analytics projects to uncover insights and make strategic recommendations? This is an exciting opportunity for someone who wants to work on business‑critical projects and directly influence commercial performance, growth, and long‑term strategy..Role & Responsibilities:In this fast-paced role, you’ll lead analytical deep dives and shape the insight that fuels business growth. Working closely with senior leaders, you’ll act as the go‑to specialist for more complex data analysis and performance understanding. Carry out deep analytical investigations to understand performance drivers, identify opportunities, and unlock actionable insights that support trading and long-term growth initiatives.Work end‑to‑end on analytics projects - from defining the problem, sourcing the data, building analysis, and translating results into meaningful recommendations.Take ownership of high‑priority, high‑visibility projects that directly influence business strategy.Translate complex datasets into clear stories, with solid and informed recommendations that senior stakeholders can understand and act on.Work closely with cross‑functional teams to highlight customer, product, and commercial improvement opportunities.Validate hypotheses, test ideas, and provide evidence‑based guidance to drive decision‑making. Skills & Experience:The successful candidate will be switched-on, curious, and very business savvy - someone who genuinely enjoys solving problems and can connect data to real business outcomes. 5+ years’ experience working in analytics & insights, in a fast‑paced, high‑growth environment.A strong academic background, likely from a maths, statistics or numerically focused discipline.Proven experience working with large, complex datasets and delivering high‑value insights.Ability to quickly grasp business models and identify the biggest value levers.Strong communication skills and confidence working directly with senior leaders.Excellent SQL skills, plus experience with data visualisation tools (Tableau or similar).A collaborative approach -  someone who enjoys partnering across teams and contributing to conversations, not just reporting numbers. Why apply? A chance to work on high-impact, business-critical analytics that directly influence growth and strategy.High exposure to every corner of the business - product, tech, data, customer, commercial and more.A friendly, innovative culture that encourages experimentation, creativity, and continuous improvement.Hybrid working and a strong focus on wellbeing, development, and work-life balance.Generous wellbeing benefits and opportunities to get involved in company-wide initiatives and community activity.Be part of a purpose-led organisation with a strong emphasis on values and positive impact. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.