CRM Manager
Hybrid working (3 days in the office and 3 remote)
Circa £45k
West Yorkshire
Forward Role are working with a leading subscription business to recruit a CRM Manager.
This company has a fantastic workplace culture and truly values its employees. An impressive 9 out of 10 team members recommend it as a great place to work, feeling genuinely supported and cared for by their managers.
Their incredible benefits package includes:
- 30 days holiday + BH’s
- Opportunity to accrue 5 added days of annual leave
- Allowance towards a new experiences or learning something new
- Pawternity leave to bond with your pet
- 2 weeks work from anywhere
- Volunteer days
- Healthcare benefits
The role:
As the CRM Manager, you’ll join the Marketing Team and drive impactful customer communications. You'll shape the CRM strategy, enhance engagement, and maximise retention across email, SMS, push notifications, and direct mail.
Responsibilities:
- Develop and execute CRM strategies to boost acquisition, engagement, and retention.
- Manage customer communication journeys, ensuring seamless onboarding and lifetime engagement.
- Lead, mentor, and support a CRM Executive to ensure high-performing campaigns.
- Create, test, and optimise automated workflows for improved conversion and retention.
- Collaborate with marketing and design teams to deliver creative, impactful campaigns.
- Analyse key CRM performance metrics and use data-driven insights to refine strategies.
What you will need:
- Proven experience in a CRM role.
- Line management experience.
- Expertise in customer segmentation, personalisation, and lifecycle marketing strategies.
- Proven ability to enhance CRM campaigns and automation to drive measurable business outcomes.
- Skilled at juggling multiple projects and adapting to different brands and audiences.
- Confident handling customer data and complex segmentation (no SQL knowledge required).
- Strong data analysis and reporting skills, with the ability to identify trends and translate insights into action.
- Experience working with cross-functional teams.
- Understanding of customer retention, loyalty schemes, and referral marketing, with a commercial mindset.
- Hands-on experience with CRM platforms.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
APPLY HERE.
