Are you ready to take the travel industry by storm? Our client is on the hunt for a dynamic Product Marketing Manager who thrives on measurable business impact. In this role, you'll not only drive sales conversion rates, feature adoption, and sales efficiency but also fuel upsell/cross-sell revenue through strategic product education and value communication.
Key Objectives:
- Boost Sales Conversion: Transform leads into loyal customers with stellar positioning, sales enablement materials, and competitive insights.
- Drive Feature Adoption: Engage existing customers and educate them on new features to ensure adoption within the first few months of launch.
- Enhance Sales Efficiency: Equip the sales teams with the tools they need to reduce the sales cycle length and close deals faster.
- Increase Revenue: Propel upsell and cross-sell initiatives by effectively communicating product value and benefits.
The Role Includes:
- Market Research: Delve deep into customer needs, market trends, and competitor landscapes.
- Product Positioning & Messaging: Craft compelling, customer-centric value propositions that address pain points and showcase ROI.
- Go-to-Market Strategy: Execute well-defined launch plans, including pricing strategies and competitive insights.
- Sales Enablement: Develop and deliver tailored content and training sessions that empower the sales teams to excel.
- Communication: Bridge the gap between product development, sales, and other key stakeholders.
- Competitive Intelligence: Stay ahead of market trends and competitor moves, providing actionable insights.
- Customer Insights: Conduct interviews, surveys, and data analysis to ensure the product roadmap meets market demands.
- Product Launches: Oversee launch plans and create impactful marketing and sales collateral.
- Driving Adoption & Retention: Develop onboarding materials, email campaigns, webinars, and content that enhance customer experience and feature adoption.
What You Bring:
- 5 years+ Product Marketing experience
- Exceptional written and verbal communication skills
- Extensive experience in product marketing and development
- A deep understanding of market trends and product lifecycles
- Expertise in crafting strategic product marketing campaigns
- Empathy for diverse perspectives and circumstances
- Outstanding negotiation skills
Ready to embark on this exciting journey? Apply now and help revolutionize the travel industry
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