CRM Manager

CRM Manager (B2B)

£50k

Manchester

Hybrid working (3 days onsite 2 remote)

Flexible working hours

Forward Role are working with a world leading Industrial Machinery Manufacturer to recruit a CRM Manager.

This role offers the opportunity to travel to worldwide destinations with the business for familiarisation trips (seeing machinery/ products, meeting engineers, company meetings ect).

Reporting into the Senior Digital Marketing Manager and working alongside an in-house marketing team of 20, you will lead the development and execution of customer engagement strategies across the CRM platforms.

This role is key to ensuring personalised, seamless, and data-driven customer experiences that drive loyalty, retention, and business growth.

Responsibilities:

• Own and optimise outbound marketing journeys across all business lines
• Develop and test automated customer journeys and conversion funnels
• Segment customer data to create targeted, high-impact campaigns
• Plan, execute, and analyse email, SMS, and push notification campaigns
• Align CRM strategy with global sales and marketing goals, including upsell and retention initiatives
• Conduct A/B testing, predictive analytics, and ensure GDPR compliance
• Act as the CRM expert, collaborating with IT and PMO for system enhancements

What you will need:

• Expertise in CRM tools (ideally Microsoft Dynamics 365) and marketing automation
• Strong analytical skills to optimise customer experience and digital marketing performance
• Proven ability to set targets, manage budgets, and oversee multiple projects
• Proficiency in Office 365 (Excel, Access, Word) and AI tools like Co-Pilot
• Strong presentation, communication, and stakeholder collaboration skills
• Proactive, commercially aware, and passionate about customer journeys
• Strong problem-solving, organizational, and decision-making abilities
• Self-motivated with a drive for continuous improvement and adaptability

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.