Head of Customer Insight & Activation
Up to £105,000 + bonus
Remote/Hybrid (monthly visit to the office in Dublin)
Are you ready to shape how a leading organisation understands and connects with its customers?
This is a rare opportunity for a strategic, data-driven leader to take ownership of customer insight and activation within a business undergoing an exciting transformation.
As Head of Customer Insight & Activation, you will lead the rollout of a new behavioural segmentation model, turning data into clear strategies that drive acquisition, retention, and long-term value. You will be the link between marketing, data, and commercial teams, ensuring every decision is guided by meaningful insight and every customer interaction delivers impact.
Role & Responsibilities:
- Lead the end-to-end activation of a new behavioural segmentation programme, ensuring it delivers real commercial results.
- Translate complex data and insights into clear customer strategies across acquisition, retention, and cross-sell.
- Partner with senior leaders to embed customer understanding into investment, planning, and growth initiatives.
- Define and track key customer metrics such as lifetime value (LTV), retention, and segment profitability.
- Work with data partners to refine segmentation models and create actionable insights.
- Design and deliver customer journey strategies, ensuring messaging and engagement are optimised across all touchpoints.
- Champion a culture of experimentation and continuous learning, using test-and-learn approaches to drive better outcomes.
- Build internal capability and ensure teams are equipped to plan and measure performance through an insight-led lens.
- Report on key KPIs and customer trends, providing clear recommendations to senior stakeholders.
Skills & Experience:
- Extensive experience in data-led insights, customer strategy, CRM, or marketing leadership roles.
- Strong commercial and analytical mindset, with the ability to link behaviour to business results.
- Proven background turning segmentation and behavioural insight into action.
- Experience managing third-party data or analytics partners.
- In-depth knowledge of lifecycle management, customer value, and retention optimisation.
- Skilled communicator and influencer, confident working with senior leadership and cross-functional teams.
- Experience within financial services, insurance, or a subscription-based environment.
- Understanding of predictive modelling and next-best-action concepts.
Why You’ll Love It
- A key leadership role shaping customer strategy in a fast-evolving, insight-led organisation.
- The chance to make a tangible commercial impact by embedding customer intelligence at the heart of decision-making.
- A collaborative culture that values data, creativity, and continuous improvement.
- Comprehensive benefits package that supports wellbeing, learning, and work–life balance.
If you’re passionate about transforming data into strategy and insight into action, we’d love to see your application.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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