This is a rare opportunity for a strategic, data-driven leader to take ownership of customer insight and activation within a business undergoing an exciting transformation.
Head of Customer Insight & Activation
Salary: £100,000–£110,000 + benefits
Remote Working, with monthly visit to Dublin
I'm working with a high-growth business to secure their Head of Customer Insight & Activation to lead a major shift towards a truly customer-centric growth model.
This is a leadership role for someone who knows how to turn behavioural insight and segmentation into real commercial action - embedding customer understanding into acquisition, retention, cross-sell, and day-to-day decision-making across the business.
Your focus will be on activation, adoption, and change: ensuring insight shapes strategy, operating models, priorities, and outcomes.
Role & Responsibilities:
You will lead the activation of a new behavioural segmentation programme and play a pivotal role in reshaping how the organisation understands, engages, and grows its customer base. Working closely with the CMO, executive team, and cross-functional leaders, you’ll bridge strategy, insight, and execution.
- Owning the activation roadmap for behavioural segmentation, ensuring measurable commercial impact
- Translating insight into clear customer strategies for acquisition, retention, and cross-sell
- Defining and embedding customer value metrics such as LTV, churn, retention uplift, and segment profitability
- Designing segmented customer journeys, contact strategies, and lifecycle frameworks
- Building playbooks that enable marketing, CRM, and product teams to act on insight
- Leading test-and-learn initiatives to continuously optimise customer engagement
- Supporting operating model design, governance, and capability building to embed customer-centric ways of working
- Acting as a senior advisor to leadership on insight, customer strategy, investment, and transformation
Skills & Experience:
This role will suit someone who combines data centricity, commercial thinking, customer strategy, and change leadership, with excellent data fluency to challenge and translate insight effectively.
- Experience in data-driven strategy; customer strategy, CRM, lifecycle leadership roles
- A proven track record of translating segmentation or behavioural insight into tangible commercial outcomes
- Strong experience influencing senior stakeholders and leading cross-functional change
- Deep understanding of customer lifecycle management, LTV, churn, and value optimisation
- Experience working with third-party analytics or data partners
- Confidence operating in transformation environments where ways of working need to evolve
- Experience in financial services, insurance, or subscription-based businesses is beneficial but not essential.
If you’ve helped move a business from product- or price-led to customer-led, and you enjoy turning insight into action, we’d love to hear from you.
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