Paid Social Lead
Salary up to £50k plus bonus
Manchester – 2 days in office
Forward Role are excited to be exclusively partnering with a tech-lead, international consumer business as they undergo a highly exciting time of growth and digital transformation. Their Head of Paid Media, who this role reports into, has created this brand-new role which the business has never seen before, making this an incredibly exciting opportunity for a Senior Paid Social expert to come in and really make their stamp!
The Paid Social Lead will be managing a small team of Executives, and overseeing a 7-figure annual budget across most major social platforms, whilst still dipping into the day to day account management at times. Programmatic is a huge area of interest for growth for the business, so any candidates who can bring any Campaign Manager / DV360 experience to the table would be a huge bonus!
Your day to day:
- Develop and execute a robust Paid Social & Programmatic strategy for the UK market.
- Collaborate closely with performance marketing managers to align strategies and provide support as needed.
- Lead and mentor a team of Paid executives responsible for campaign execution.
- Monitor and optimise performance in line with forecast expectations, ensuring efficiency and ROI.
- Manage relationships with key partners, including Meta, RTB House and Smartly.
- Support the launch of larger brand campaigns while overseeing ongoing business-as-usual (BAU) activity.
- Work cross-functionally with teams across design, data science and marketing to ensure seamless execution and continuous innovation.
- Identify and explore new channels and opportunities in Paid Social & Programmatic to drive growth.
Your background:
- Experience working with large budgets in a Paid Social & Programmatic capacity.
- Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
- Familiarity with GA4 for performance reviews and insight generation.
- Experience with Smartly is a plus but not essential.
- Knowledge of Supermetrics or Tableau is desirable but not required.
- Excellent communication skills—this role requires close collaboration with various teams.
- Prior management experience is preferred but not essential.
- A creative flair and passion for keeping up with the latest trends in social media and video-led content.
Be part of a fast-growing, market-leading international business, and work as part of a highly skilled and collaborative marketing team based in the heart of city centre Manchester. You will have the freedom to innovate and experiment with new ideas in an ever-evolving digital landscape – if this sounds like something you could lend yourself to, apply now!
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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